Brand
toolkit
Your one-stop shop for pax.world's brand assets and guidelines.
These guidelines describe the visual elements that represent our company identity.
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Pax.world Logotype Black
Our logo is the key building block of our identity and the primary visual element that identifies us.
Pax.world Logotype White
It is a combination of the glyph (icon) and our company name – they have a fixed relationship that should never be changed.
Pax.world Logo Black
The glyph (a.k.a. icon) and wordmark (a.k.a. lettered name) complement each other and should be used together whenever possible, but the glyph can be used by itself if space is restricted.
Pax.world Logo White
There should be enough breathing room around the logo so it isn’t overcrowded. This area of isolation allows the primary logo and symbol to stand out by ensuring that any copy, additional identities, or other visual elements are kept clear from the logos.
